Executive Management

Proven Exponential Global Growth Strategy, Execution and Shareholder Value Creation

Geoffrey M. Benic

Geoffrey M. Benic

Chief Executive Officer

Widely known for his role in helping to create and build the iconic Grocery Gateway brand, Benic’s career has been characterized by success in many highly demanding environments. Previously regional director of United Parcel Service Canada, one of the world’s most rigorous and demanding global logistics entities, Benic moved on to be an initial Grocery Gateway employee and General Manager. From October 2004 until June 2018, Benic was the founder and chairman of Sofilia Logistics Group Inc., a leading National Delivery Logistics Service, where he followed a vertical integration growth strategy and successfully acquired and integrated mid-market businesses. His capital-raising abilities have been significant and include several mergers and acquisitions and eventual sales to larger companies.

Matt Sale

Matt Sale

Chief Financial Officer

Matt Sale is a proven finance executive who brings over 15 years of progressively more senior leadership roles and accomplishments to Aleafia Health. Working within the investment banking groups of Raymond James and BMO Capital Markets, he has been a trusted financial advisor to some of Canada’s most prominent publicly listed and private companies, helping execute their growth strategy, equity and debt financing transactions, and mergers & acquisitions.

Matt holds a Bachelor of Commerce from the University of Toronto, earned his Master of Business Administration from the Rotman School of Management at the University of Toronto and is a Chartered Professional Accountant.

Greg Rossi

Greg Rossi

Chief Operating Officer

Greg Rossi has over 20 years experience in operations, supply chain and logistics across many product categories and industries. Greg has acted as an executive consultant for the past 15 years working directly with some of the world’s largest companies including Nestle, Kraft, Heinz, Publix, Mondelez, Campbell's, Walmart and Blockbuster. In his capacity as c-suite consultant, Greg implements strategies to maximize operational efficiencies through the application of six sigma techniques and project management leadership. Greg also has entrepreneurial and start-up experience being part of the founding teams at; Grocery Gateway, Canada’s pioneer online grocer; CubeRoute, one of the world’s first route optimization and vehicle tracking SaaS platforms, and; Sofilia Logistics Group, a leading high-tech logistics service. Greg holds a Bachelor of Applied Science, Civil Engineering from the University of Waterloo. As COO, Greg leads cannabis cultivation, finished goods production & quality control, clinic operations, infrastructure build-outs and supply chain logistics across the Company's national clinic network and facilities.

Tricia Symmes

Tricia Symmes

Chief Commercial Officer

Tricia Symmes brings over 20 years of experience as a senior executive in the pharmaceutical, consumer packaged goods, and cannabis industries. Reporting to Aleafia Health CEO Geoffrey Benic, she will lead the development and execution of the Company’s product launches, sales, marketing and corporate development initiatives in the adult-use, medical and international cannabis markets.

Most recently, Ms. Symmes served as General Manager at CX Industries, a wholly owned subsidiary of WeedMD Inc. Ms. Symmes has extensive executive C-suite experience in the pharmaceutical, biotech and cannabis industries in both North American and international markets. Serving as chief operating officer and general manager of multinational public companies, including Alcon Canada and Novartis Pharmaceuticals, she has extensive CPG experience and is well-versed in consumer trends having led the development and execution of commercialization strategies, operations, business development, sales, and marketing. She holds an MBA from Charles Sturt University (Australia), and an Honours BSc in Kinesiology (Western University).

DR. Michael Verbora

DR. Michael Verbora

Chief Medical Officer

Michael is an internationally recognized expert on medical cannabis, having spoken to the European Union parliament and other leading institutions. Michael earned an MBA from the University of Windsor’s Odette School of Business in 2009 and an M.D. from Schulich School of Medicine at Western University in 2013, before entering a Family Practice residency at the University of Toronto. A member of the Canadian Consortium for the Investigation of Cannabinoids, Doctors for Responsible Access and the Canadian Pain Society, he has completed over 4,000 cannabinoid therapy consultations, and has presented many talks in community and hospital settings while serving as student health physician at Seneca College and Medical Director, Canabo Medical Clinic. Dr. Verbora also recently joined the McMaster University School of Medicine as an Assistant Professor.

Dave Shepherd

Dave Shepherd

Senior Vice President, Human Resources

With over 17 years of professional experience in Human Resources, Dave joined the Aleafia Health team in January 2019 as Vice President - Human Resources. For the last 10 years, Dave served as Director of Human Resources with the Ippolito Group, with responsibility for their North American HR operations. Prior to that, Dave held integral roles in HR at Maple Leaf Foods Inc. and Camco - General Electric. A dedicated volunteer, Dave served as Program Advisory Chair at Conestoga College’s IFPT and as Executive Board Secretary with Food and Beverage Ontario.

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